The Ubiquitous Network

u•biq•ui•tous, adjective: existing or being everywhere, especially at the same time; omnipresent. A blog to share thoughts and ideas about the evolution of the ubiquitous network. The topics covered in this blog range from device, network, data center, and enterprise software with a special interest in business models, partnerships, developer communities, and technology adoption. The opinions expressed in this blog are mine and not necessarily those of my past or present employers.

Tuesday, December 4, 2007

Google To Bid For Wireless Spectrum

I'm still having trouble putting my hands around this one. Last week, the Wall Street Journal confirmed that Google was going to apply to bid for wireless spectrum in a January Federal Communications Commission auction.

Why would they want to build their own mobile network? It will squarely run against the interest of their current mobile partners (AT&T, Verizon, Sprint, T-Mobile), and if they join forces with one of these companies, they are sure to alienate other partners. The Feds will not like the fact that they would own content, advertising and network. Maybe Google wants to put some pressure on the FCC to make sure carriers won't be able to block Google's content on the airwaves. Companies are evolving to take more control of the consumer around the network triangle.