The Ubiquitous Network

u•biq•ui•tous, adjective: existing or being everywhere, especially at the same time; omnipresent. A blog to share thoughts and ideas about the evolution of the ubiquitous network. The topics covered in this blog range from device, network, data center, and enterprise software with a special interest in business models, partnerships, developer communities, and technology adoption. The opinions expressed in this blog are mine and not necessarily those of my past or present employers.

Saturday, November 24, 2007

Social Network Benefits to the B2B World

I've just read with great interest this article about B2B and social networking. I'm hearing the same things from friends in the marketing area. This is clearly changing the landscape of outbound marketing. And in turn, this is going to turn the flow of money from traditional web advertising towards more targeted social networking advertising. This is a short article but very much to the point.