iTunes App Store Surpasses 15 Billion Downloads

The iTunes App Store had only 500 applications when it launched in 2008, now it has over half a million applications if you count iPad's. The 15-billion download number is staggering. Talk about a Long Tail! The App Store is reaching this milestone only one month after the iTunes Music Store reached the same number (iTunes Music Store launched in 2003, 5 years before the App Store).

I have been a strong supporter of a vibrant developer community to establish a platform, this is one of the best illustrations we've ever seen so far.

Google's Android Market is still playing catch up (Apple must be feeling them breathing over their neck though), but if you add their numbers, this truly is an incredible growth and remarkable achievement.

In-house 'app stores' ease tablet-management woes

Excellent article from ComputerWorld about the challenges of managing BringYourOwnDevice (BYOD) in the enterprise. The consumerization of IT and the proliferation of new devices like the ipad are changing the face of application management within the enterprise. The article highlights the three approaches to application deployment:

• Use internal app store to control delivery and update of employee LOB apps
• Use mixed model to allow employees to use externally developed apps
• Total app freedom

Each enterprise will have different requirements to choose one of the above strategies. The key is to choose an infrastructure and back-end integration that will allow the transition from one to the other based on new requirements.

Disruption at work: Apple's iPad

Apple has done it again. The Cupertino guys have, one more time, dramatically changed how people consume digital content with their new iPad device. This is on the same scale as the iPod and iPhone introduction. Digital content streaming is going to explode with the adoption of the iPad. The size, the weight, the resolution and the price make it the perfect device to use in the house. I don't like to look too far back, but Apple is superbly executing on their strategy as discussed in an early 2006 post. So who should be concerned with the new iPad?

• Amazon. It's going to take a lot of work for the Kindle to get any significant traction unless there is a big change in design and business model.
  


• Carriers. AT&T gets a 3GSM model to increase its subscriber base in an environment where ARPU is declining. Verizon and Sprint must be worried and so should be other carriers worldwide.
  


• Print Media. It's going to be very interesting to watch how media companies such as newspapers are going to react to the new device. Why do you want to pay for print newspapers/magazines ever again? I'd better monitor newspapers sales and distribution from now on.
  


• Device manufacturers (Nokia, RIM, Samsung, LG). Apple is all over the house now, they have so many touch points with the consumer that the barriers to entry will be too high for you and you may become irrelevant quickly.
  


• Google. This is a double-edged sword. Apple was first to market but a lot of the device manufacturers may flock to Google to adopt Android. This looks very much like the open vs closed war that we saw before.

All these companies are vying for a dominant position around the network triangle. Apple and Google are appearing as the leaders to control the overall user experience.