iTunes App Store Surpasses 15 Billion Downloads

The iTunes App Store had only 500 applications when it launched in 2008, now it has over half a million applications if you count iPad's. The 15-billion download number is staggering. Talk about a Long Tail! The App Store is reaching this milestone only one month after the iTunes Music Store reached the same number (iTunes Music Store launched in 2003, 5 years before the App Store).

I have been a strong supporter of a vibrant developer community to establish a platform, this is one of the best illustrations we've ever seen so far.

Google's Android Market is still playing catch up (Apple must be feeling them breathing over their neck though), but if you add their numbers, this truly is an incredible growth and remarkable achievement.

Context-aware technology

I just read an excellent special report on Business Week about context-aware computing. You can read most of the report here. Context-aware software tracks a person's location, interests, buying habits and other information. Smartphones are the perfect device to collect and aggregate that kind of information.
Early 2000, Location Based Services (LBS) already promised unimaginable smart services to serve coupon to shoppers walking by a store and other innovative applications. Handheld location was determined by triangulation based on signal strength from each base station. That architecture never delivered. Several reasons to this failure: hype cycle, precision was not good, wireless service providers controlled the information and wanted their own applications to use that data (not external applications). It is my opinion that the first incarnation of presence services went the same way for the exact same reasons.
Fast-forward nearly 10 years and we have a completely different environment. Apple (and its developers/partners), and Google are in total control of the user experience. Multiple applications are able to use location information to provide advanced services to the users. Yelp provides a unique example of combined use of location and camera with the Monocle feature (augmented reality).

The more source of data you can integrate (social media, CRM), the more phone features you can leverage (camera, accelerometer), the best experience you can provide and the more information about the user you get to track. Good and bad. Best way to enable this is to open up the phone platform (Android, iOS, RIM, Windows) to as many developers as possible. Java was a great example of a rapid and pervasive adoption.