Interesting blog entry from Forrester which supports the recent release of their report: "The Future of Mobile is User Context". User context is nothing new. Back in 2009, I discussed context-aware technologies. Julie Ask gives some examples of context-aware scenarios and recognizes that these are not new, and that companies are already developing them. What I found particularly interesting was her definition of user context: “the sum total of what your customer has told you and is experiencing at his moment of engagement."
This, undoubtedly, centers context-aware services around social networks content and platforms.
