You might have missed the news two weeks ago, but myspace and facebook released their mobile applications for smartphones. One important thing I noted is that there is no advertising on the facebook mobile application. From the screenshots of the myspace application, it seems that it is the same thing there too. As more people will access and share content and updates through their mobile applications, how will myspace and facebook monetize these interactions?
There's great potential for location based revenue opportunities but they are mostly based on some sort of ads (coupon). If the screen size is a limitation, they have to think about inserting them in another way. The integration of GPS data can certainly make the ads extremely relevant to the user while making sure it is not perceived as a nuisance.
