Monday, July 9, 2007

Apple reinvents the phone

People have lined up in front of Apple stores all around the country to get their hands on Apple's new device, the iPhone. There are many things that make the iPhone a truly innovative device and much has been written about it already. I'm really interested in seeing how Apple can work with the developer community to create new applications for the iPhone. This has the potential to create a significant ecosystem and get innovative applications quickly. What Apple has been able to achieve with the iPhone is no small feat. It is incredibly hard to line up gorgeous design, cutting edge hardware, and flawless software together. Apple has been able to achieve this because they control all the elements. It is even harder when you only control software for instance.

Apple is moving in the same direction as Google to better control the user experience.
At the same time RIM, the smart phone leader, hasn't come up with anything close to this kind of innovation. A blackberry phone with a simple messaging application is going to look very bad very quickly compared to an iPhone. RIM and Nokia should be afraid, very afraid of this new product.