Facebook, as did MySpace in 2006, just reached 100 million registered users. There are a few things fascinating about this platform. As opposed to MySpace which was mostly focusing on music, Facebook has the potential to develop into a single unifying platform for all services. Another key to their success is the focus on the developer community with their Facebook platform. The establishment of a strong developer community allows Facebook to keep their users on their site and increases the volume of interactions between them.The importance of Facebook struck me as I was walking in an airport lounge and everyone had a Facebook screen on. It would be interesting to see how they develop their mobile strategy. With so much personal information at stake, security has to be their number one priority if they want to become the fabric of the new internet operating system.
Will Facebook follow in the Apple and Google's footsteps and provide a phone or even become a service provider? They are clearly becoming a key player around the network triangle from a content point of view.
