Mobile App audience is still largely male, young and affluent

This won't be a surprise to anyone who followed the mobile market for sometime. The same demographic was the sweet spot for wireless voice services and then wireless data services providers. More details here. An in due time, as it did for the wireless services above, wider adoption across age, gender and revenue will take place.

Omnitrol Networks' Platform Selected By BT to Provide Retailers with Real-Time Inventory Traceability and Predictive Replenishment Services

The momentum continues around our Retail Shop-Floor Inventory Tracking Solution.

Omnitrol Networks has been selected by BT, one of the world’s leading providers of communications solutions and services, for the deployment of RFID-based retail inventory solutions.

BT, behind Europe’s largest RFID retail deployment, will collaborate with Omnitrol Networks, to deliver proven and innovative merchandise tracking and visibility solutions for retailers around the world.
The solutions will track actual inventory movements and item-level velocity by stock keeping unit (SKU). They will deliver proactive real-time replenishment alerts and visibility for retail store managers. This will enable near-perfect tracking accuracy and forecasted inventory levels, which will help retailers dramatically increase employee productivity.

What makes this announcement significant is that other fully integrated solution providers don’t have the reach and RFID pedigree to support the global deployment of their solutions. Global retailers have specific requirements that require significant development/customization for the other solutions. Because of the proven OMNITROL platform, the new solution only requires configuration changes and minimum customization to meet new requirements. By combining this level of versatility and performance with BT’s global reach and IT expertise, the companies are now poised to deliver a truly global, RFID-based retail solution.